This was earnings play, spent some time looking at their past ERs, chart looked bullish, BB squeeze in highlited area and bullish move on BB expansion. Sometimes these are fake moves but that's why you have to look at fundamentals. These guys are buying left and right, will probably keep it for a few months unless stop loss order kicks in.

Bought 2017-03-10 for $71.xx

Update 2017-05-26: Sold for $92.65

Update 2017-03-31: Traling stop placed, hard stop cancelled.

2017 03 17 PBHTO

 And where is it today?

$PBH.TO stock chart